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River Falls Insurance Center

All About Us

About Us

River Falls Insurance Center was formed in 1993 by my father, Bruce Tokheim. Bruce had worked for Horace Mann Insurance prior to becoming independent. He always considered the switch to an independent agency to be one of the best career decisions he ever made, not only for himself, but also for his clients.

On September 11, 2001, I came to work for my dad. We were not very productive that day as we paused to watch the terrible events that befell our great nation. For me, looking back on that day is very bittersweet because it really was a turning point in my life and career.

In 2002, we purchased the Jay H. Grimm Insurance Agency. The Grimm Agency had been one of, if not the oldest agency in River Falls with a history dating back to 1893. We acquired many great clients and a few outstanding insurance contracts through this purchase.

In 2007, Dad passed away after a tough battle with lung cancer. The lessons he taught me in life and insurance have become invaluable. I can't really put into words what it means to me to have spent 6 years coming to work everyday with my Dad. After Dad died, my brother, Lance came to work for me. He left after one year to fulfill his dream of teaching and living near the mountains. He currently resides in Colorado Springs, CO.

In 2008, I bought the company. Scott Esler joined me in 2009 to help continue our legacy. We currently have contracts with over 20 "A" Rated Insurance companies. We hope to continue to grow and adapt as the insurance industry evolves in the 21st Century.